Morey's Piers and Water Parks

The Need for Wi-Fi Connectivity

As they looked for new ways to improve their guest experiences, Morey’s Piers contacted BIG in the summer of 2017 to discuss options for expanding their Wi-Fi network. BIG had installed a Point-to-Point network a decade ago, so Morey’s was familiar with the team and knew BIG had extensive knowledge and experience in installing reliable wireless networks.

Morey’s existing wireless network consisted of a few sporadic access points installed throughout the piers, not a cohesive mesh network. Their initial goal was to add a few more access points near restaurants to support pay-at-the-table devices.

Seeing Wi-Fi as a Business Asset

As BIG met with the Morey’s team to discuss their wireless needs, the team also helped them expand their understanding of what a Wi-Fi network is capable of. Better wireless connectivity (including cellular coverage) would increase their guests’ length of stay and encourage them to share their experiences. An improved Wi-Fi network would also enhance productivity of their staff and support their internal needs. And a guest Wi-Fi network could be used as a marketing device to reach their audience with promotions, coupons, and updates. BIG also helped them understand how to tie these metrics to revenue, so they could identify a return on their investment from their wireless network.

Challenges of This Project

There were some significant challenges to overcome as BIG planned a unified wireless network across 18 acres and 3 boardwalk piers. Cabling and access points needed to be rugged enough to handle the corrosive sand and salt air. Physically installing the network was another challenge, as the team had to work around amusement park rides, water slides, and cut through thick concrete pilings to place the cable, fiber, and access points in locations that were hidden from the general public. The final challenge was to have the network installed and operational by the time tourist season started for summer of 2018.